MCRactive are a not for profit organisation established and overseen by Manchester City Council, responsible for driving sport and physical activity across Manchester, inspiring and encouraging everyone to lead a more active and healthy lifestyle.

We provide the leadership and a common narrative for sport and physical activity in Manchester, working with the whole sport and physical activity sector to activate over 800+ publically accessible sport and leisure facilities that exist across Manchester – not just those owned by the Council.

We create and lead a unified voice, bringing coherence, simplicity and connectivity to the sport and physical activity landscape, whilst helping to translate and facilitate connections to other sectors and vice versa to support actions against shared priorities.

We encourage and facilitate genuine collaboration and co-design of services to get people active. We develop and share insight, helping to identify the strengths of organisations and sharing good practice across the network to help ensure the development of a workforce fit to deliver the strategy.

We develop the plans which underpin the strategy and broker and facilitate relationships that will deliver it.

We align to Manchester City Council’s strategic ambitions and goals with the principles of good governance embedded across our organisation.

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