Salford Community Leisure launches This Girl Can Salford 2017
Following the success of Sport England’s inspirational This Girl Can campaign that captured the hearts and minds of the UK, last year Salford developed its own This Girl Can campaign following the news 63% of women in Salford did not partake in any sport. The scheme saw ten women se-lected as ambassadors who have been inspiring females aged 14 and over of all abilities to lead a more active lifestyle through various sporting activities.
On May 1st, Salford Community Leisure is launching 2017’s This Girl Can Salford. The organisation, which is committed to enhancing the physical and cultural wellbeing of the community through sport and leisure, is searching for real-life inspiration for the campaign by asking women to come forward and tell their stories about their association with sport, health and fitness and explain why they could front this exciting campaign for the 2017-2018 period.
Salford Community Leisure will seek out stories from entrants about them rediscovering fitness af-ter time away, demonstrating a lifelong dedication to sport, overcoming adversity using sport and fitness and explaining other ways that they have used sport to improve their own lives and achieve their fitness goals.
Head of Sport and Leisure, Mark Chew, says: “Whatever the story, we are looking for women who can inspire others in Salford to get more active by demonstrating their own dedication to exercise and in return they will get a great opportunity to front the region’s version of one of the most suc-cessful and inspiring campaigns in recent years. We’re not looking for Olympians; just regular women from the community to show true life examples of how sport and fitness is a part of their life.”
2016/17 ambassador, channel swimmer Christine Bradley aged 50 is now coaching open water swimming at the Helly Hansen Watersports Centre. Christine says: “This Girl Can Salford is a really important campaign that provides a crucial opportunity for women like me to help inspire and kick start other women’s health and fitness journey. Myself and the other ambassadors are all proof that exercise really can change your life for the better.”
2017’s selected ambassadors will become the faces of This Girl Can Salford and receive a FitBit and other sports related goodies. They will meet other women throughout the year, get the oppor-tunity to attend exclusive events and their stories will be used on Salford Community Leisure’s web-site and social media pages along with pictures and video. The finalists will also be invited to the Salford Sports Network Sports Awards dinner alongside some of the region’s biggest names in the industry on 22 September.
Salford Community Leisure is run by the people, for the people, and provides sport, library and cul-tural opportunities across 40 venues, attracting millions of customer visits each year. The organisa-tions offers a huge range of fitness classes, swimming sessions, gym facilities, personal training sessions, bootcamps and much more.