Why did Active IQ become a GM Active strategic business partner?
Active IQ shares GM Active’s vision of transforming the role of the leisure sector from a traditional “fitness provider” into a proactive driver of public health improvement. By partnering with GM Active, we can help to develop the skills, knowledge, and confidence that their workforce requires to meet the ever-evolving needs of their communities.
Building upon our work with existing strategic partners, like Future Fit for Business, we can work together to provide our industry-leading qualifications across Greater Manchester, supporting a shift towards prevention, health improvement, and inclusive activity.
What do you hope Active IQ can bring to GM Active?
Ultimately, our goal is to help equip their workforce with the skills required to engage inactive populations, tackle health inequalities and support clinical pathways through programmes like Prehab4Cancer.
Our partnership can support in the development of innovative training pathways for roles like Exercise Referral Specialist, and Health & Wellness Coach that reflect the direction in which the industry is travelling, supported by CPD opportunities that enable staff to build confidence in supporting the evolving public health agenda.
Through our international network of training providers and operators, we hope we can provide connections and insight to help shape their workforce development strategy.
What can GM Active do for Active IQ?
Working with GM Active gives us an unprecedented opportunity to gain direct insight into the needs of people our qualifications are developed to impact. Our partnership provides us with access to the collaborative network of forward-thinking leisure operators that make up GM Active, allowing us to learn more about workforce needs and skills gaps from operators on the ground.
Through our network of training providers, we already have our qualifications delivered throughout Greater Manchester, but this partnership means we can further expand our reach into one of the UK’s most pioneering regional health & activity programmes.
What do you see as the value of GM Active?
GM Active is more than just a group of leisure operators — it’s a collaborative force for societal change, setting a blueprint for the critical role our sector can play in the nation’s health. GM Active have led the way with so many pioneering programmes, and their ability to engage with local authorities, NHS partners, and community groups has had a huge impact on millions of Greater Manchester residents. In the meetings we’ve attended so far, we’ve been struck by not only the unity of vision, but the willingness to innovate and share feedback to meet those collective goals faster.
For further enquiries, contact Nigel Wareing, Cornerstone DM: 07834 835922.
Cornerstone DM is a GM Active Strategic Business Partner
