Our strategic business partners are recruited for the value they bring to GM Active and our member organisations, as well as their commitment to helping us achieve our vision – to help people across Greater Manchester live healthy, happy, and longer lives.
Each business partner has its own niche role in our collective vision and mission, and we are always grateful for their valuable input!
This year we welcome three new strategic business partners, who are joining our five existing partners:
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Brownlow Utilities is an independent energy and utilities consultancy, helping organisations reduce costs, improve efficiency and navigate the increasingly complex utilities market.
Working with public sector organisations, Brownlow Utilities provides expert advice on electricity, gas, water and renewable energy procurement, as well as carbon reduction strategies and energy management. Their tailored approach helps organisations identify savings, improve resilience and make informed decisions that support both financial and environmental objectives.
With energy costs remaining a significant challenge for the leisure sector, Brownlow Utilities works closely with organisations to deliver practical solutions that maximise value while supporting long-term sustainability goals.
Everywhen is a behavioural insight and customer engagement consultancy, helping organisations design services that better meet the needs of the people they serve.
Using research, behavioural science and customer insight, Everywhen supports organisations to understand barriers to participation, improve customer experiences and create services that are inclusive, accessible and responsive to changing community needs.
Their collaborative approach enables leisure providers to strengthen engagement, encourage more people to be active and make evidence-based decisions that deliver positive outcomes for communities.
Alliance Leisure is the UK’s leading leisure development specialist, supporting local authorities and leisure operators to create sustainable, high-quality leisure facilities.
From feasibility studies and funding applications through to design, procurement and project delivery, Alliance Leisure provides end-to-end expertise that helps bring ambitious leisure projects to life. Their experience spans new developments, refurbishments and facility transformations that increase participation, improve community wellbeing and create financially sustainable services.
By combining strategic planning with practical delivery, Alliance Leisure helps operators invest in facilities that meet the needs of today’s communities while supporting long-term health and wellbeing objectives.
Future Fit for Business is the UK’s most trusted name in the provision of learning and development services.
They currently work with a number of employer partners in both the public and private sector, helping them to develop and empower their workforces.
Their aim is to empower workforces to deliver positive impacts to their wider communities through the provision of bespoke world-class learning and development solutions.
Cornerstone Design and Marketing is a full-service agency with extensive experience across the leisure, health and pharmaceutical sectors.
A trusted partner to the leisure industry for many years, Cornerstone works with leisure trusts, local authorities and fitness providers to develop strategic marketing and communications that help organisations compete effectively, increase participation and build long-term customer loyalty.
Their multi-disciplinary expertise spans marketing strategy, creative design, digital marketing, PR, web development and print production, enabling them to deliver integrated campaigns that engage communities and drive measurable results.
Combining commercial insight with a strong understanding of the role leisure plays in improving health and wellbeing, Cornerstone helps organisations achieve both stronger business performance and positive community outcomes.
Founded in 1983, Technogym is a world leader brand in fitness, wellness, sport and health. Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training contents for both professional and home use. Thanks to the open Mywellness CRM Platform people can connect to their personal training experience anywhere, both on Technogym equipment and mobile devices. Operators can engage and interact with users anywhere, improving the customer journey, business efficiency and results by gaining a holistic understanding of individual needs, interests, habits and human performance.
With over 2,500 employees Technogym is present in over 100 countries. More than 85,000 Wellness centers and 400,000 private homes in the world are equipped with Technogym. Technogym has been appointed Official Supplier to the Paris 2024 Olympics for the ninth time, after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016, Pyeongchang 2018 and Tokyo 2020.
Technogym’s end-to-end wellness solution includes consultation, training and certification, marketing support, interior design, installation and maintenance, technical support, warranty and service contracts, and financial solutions.
Innerva is a leading provider of power-assisted exercise technology, helping leisure operators create more inclusive and accessible health and wellbeing spaces.
Designed to support older adults, people living with long-term health conditions, those with reduced mobility and individuals who may feel intimidated by traditional gyms, Innerva’s equipment provides a safe and effective way to become more active.
Working with leisure centres, healthcare providers and community organisations across the UK, Innerva enables operators to attract new audiences, support healthier ageing and deliver measurable health and wellbeing outcomes for local communities.
Gladstone is a leading provider of leisure management software and digital solutions, supporting leisure operators across the UK for more than 35 years.
Trusted by local authorities, leisure trusts and private operators, Gladstone’s integrated technology helps organisations streamline operations, enhance customer experiences and make informed, data-driven decisions.
From memberships and bookings to access control, payments and business intelligence, their innovative solutions enable operators to deliver efficient, accessible and modern leisure services while improving participation and supporting long-term organisational success.
