Our Strategic Business Partners 2022

We are delighted to announce GM Active’s new Strategic Business Partners!

Our partners have been selected based on the value they can bring to GM Active and our 12 member organisations aligned to our new strategy which will be launched soon!

We look forward to working with them over the next 12 months as they support us in delivering a lasting positive social impact across Greater Manchester and helping residents live healthy, happy and longer lives.

Welcome to our Strategic Business Partners


Fitronics offer effective, user-friendly software for the sport, health, and fitness industry with two main brands TRP (The Retention People) and CAP2 (CoursePro). 

CoursePro’s focus is on sports management saving a diverse range of businesses, from small swim schools to national fitness operators, time spent on course admin.

TRP works with health and fitness clubs, leisure centres, and gyms across the globe to increase member retention via a suite of exceptional member experience software.

Fitronics products and services are designed to help and assist leisure trusts improve activity and participation through teaching and coaching standards, making booking and paying for an activity easier, encouraging customers to become more active, and identifying triggers to interact face to face or digitally in order to maximise activity.

As well as providing software Fitronics is committed to research for the sector enabling greater understanding of customer beliefs and behaviours which helps to grow the sector and have a greater impact.

A wide range of training solutions are also available to help operators continually improve their service.

National Governing Bodies work with Fitronics to digitise their syllabus and assist in teaching children and adults across the world.

Dedicated to improving Customer engagement and the end user experience, the MEAs – Member Experience Awards are held to benchmark sites against the industry.

Fitronics is delighted to be partnering with GM Active through 2022 and beyond.

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Fitronics GM Active Strategic Business Partner

Raspberry Beret Group

Raspberry Beret are a telecom, data, cloud security and IT provider based in the Northwest of England. Our client base ranges from small SME’s to large UK FTSE listed companies.

What sets us apart from the rest is that we are morally guided throughout our interactions with clients, and we stay true to our catchphrase ‘Simply, Honest Advice’. There are many telecom’s & IT companies out there who promise the world and simply do not deliver.

We are different, genuinely. It has always seemed illogical to me that companies spend so much time and effort in gaining new customers, to just provide poor service and move on to their ‘next meal’, the likelihood being that the customers will leave at their earliest opportunity.

Raspberry was born on the philosophy of having its key focus on the post sales customer experience. This has been proven to be a success as we very rarely lose customers, our retention rate (excluding companies who go into liquidation) is 98%. We currently provide Trafford Leisure all their Telecom’s (mobile & landline & call/contact centre) as well as the MPLS data network linking all the sites as well as their corporate Wi-Fi.

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Raspberry Beret GM Active Strategic Business Partner


Founded in 1983, Technogym is the world’s leading manufacturer of state-of-the-art fitness equipment and digital solutions, renowned for innovative design and next-generation, future-proof technology. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud-based platform allowing consumers to connect with their personal wellness experience anywhere, both on equipment and via mobile when outdoors.

With more than 35 years’ experience and a presence in over 100 countries, Technogym provides fitness equipment and solutions for fitness clubs, homes, hotels, spas, rehabilitation centres, corporate gyms, universities, professional sports facilities and more. Not only does Technogym help 35 million people boost their physical and mental health with exercise every day, but it also supplies champion athletes and teams including AC Milan and McLaren, and has been the official supplier for the last seven editions of the Olympic Games and now Tokyo 2021.

Technogym continues to drive innovation in the industry: with the recent launch of SKILL LINE – a growing range of equipment developed in collaboration with Olympic athletes and academic research institutes, bringing athletic performance training to the gym floor.

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Technogym GM Active Strategic Business Partner

Cornerstone Design & Marketing

Cornerstone Design and Marketing is a full service agency with extensive leisure, health and pharmaceutical industry experience.

We have been a trusted and reputable marketing agency partner to the leisure industry for many years.

We work alongside a growing number of leisure trusts and fitness providers, developing strong, results-driven marketing strategies which allow our clients to compete with national competitors at a local or regional level.

We focus on meaningful engagement with audiences which is devised not only to increase membership but also aimed at that all-important member retention and long-term loyalty.

Leisure is a sector we’ve matured with as an agency and, essentially, it’s one that we truly value for the hugely significant role it plays in our communities and society as a whole.

Commercially conscious, we’re equally connected to communities and health outcomes, carefully balancing the two to help with the delivery of healthier, more active and fulfilling audience lifestyles while simultaneously achieving healthier business outcomes and stability for clients.

We’re an ethical, highly reputable, agency with a multi-discipline team – growing at around 30% YOY – offering expertise and creativity within the fileds of:

  • Marketing strategy
  • Graphic design
  • Digital
  • PR
  • Web development
  • Print production.

These services are key to implementing a comprehensive and well-considered marketing and communications strategy or campaign and we synchronise all or a selection of those disciplines depending on the brief.

Our achievements aren’t just honed from experience and insight. Cornerstone is built around outstanding results, recommendations and much-valued good relationships – achievements we’re very, very proud of.

We specialise in results-driven B2B and B2C campaigns and marketing support for clients and we have an excellent track record in providing transformational strategic marketing and creative campaign expertise to our portfolio of regional and national organisations.

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Cornerstone Design and Marketing, GM Active Strategic Business Partner

Future Fit for Business

Future Fit for Business is the UK’s most trusted name in the provision of learning and development services.

They currently work with a number of employer partners in both the public and private sector, helping them to develop and empower their workforces.

Their aim is to empower workforces to deliver positive impacts to their wider communities through the provision of bespoke world-class learning and development solutions.

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Future Fit for Business GM Active Strategic Business Partner Logo


QuikSwitch was founded in 2016 as an out-sourced procurement consultant offering free of cost or obligation market comparisons for fixed costs such as utilities, telephony, connectivity and many more.

They pride themselves on offering a consultative approach to procuring these lines and work with some of the best professionals in their fields.

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QuikSwitch GM Active Strategic Business Partner Logo

Interested in working with us?

We are actively seeking new partners, opportunities for collaboration and innovative ways of working.  We can’t do this alone. If our plans, purpose and intent chime with you, please do connect with us and be part of our transformational movement.