Our Strategic Business Partners 2023

We are delighted to announce GM Active’s Strategic Business Partners for 2023!

Our strategic business partners are recruited for the value they bring to GM Active and our member organisations, as well as their commitment to helping us achieve our vision – to help people across Greater Manchester live healthy, happy, and longer lives.

Each business partner has its own niche role in our collective vision and mission, and we are always grateful for their valuable input!

This year we welcome five new strategic business partners, who are joining our three existing partners:

  • Learning and development experts Future Fit.
  • Marketing specialists Cornerstone DM.
  • Fitness industry innovators Technogym.
Welcome to our Strategic Business Partners

Welcome to our new Strategic Business Partners


Gladstone Software provides cloud-based leisure management software to leisure centres, universities and health clubs across the UK and Ireland, with everything they need to attract, retain and manage members. More than 500 health and leisure operators enjoy the benefits of Gladstone’s leisure management software, with over 40,000 users and 8m members relying on the software 24/7 for joining, booking and payments. The reporting solution also facilitates advanced reporting and analytics for operators to dive deeper into their data.

Gladstone’s products include:

  • GladstoneGo – a cloud-native consumer solution to simplify the online leisure experience and make it as easy as possible for members or guests to find a centre, buy a membership, book classes and activities and manage bookings.
  • Gladstone Reports – the advanced reporting and analytics solution uses renowned business intelligence company, Sisense, giving every user the power to make informed decisions with an array of predefined dashboards to measure and monitor every data point in the LMS.

Visit website

Gladstone Logo


Innerva provides power-assisted technology for the leisure industry, a wellbeing solution for older adults, people with long term health conditions and harder to reach communities.

Leisure centres attract hundreds of new members by providing a safe and effective leisure/active wellbeing opportunity for underserved communities and a non-threatening entry point for reluctant exercisers which complements existing health, fitness & leisure activities.

The Innerva solution offers a socially vibrant environment where users can pursue their health objectives, supporting older populations to become and stay more active and helping users retain their independence as they age.

Innerva’s extensive range of power-assisted machines are ideal for:

  • The over-55s.
  • Disabled, poor mobility and those living with long term conditions.
  • Prehabilitation and rehabilitation.
  • The body conscious and those intimidated by a traditional gym environment.
  • Those who want to try a different and fun way to exercise!

Innerva have recently launched a ‘brand in a box’ solution for operators supporting them to install the complete older adult wellbeing solution. The Innerva solution provides measurable contributions to local authority health and wellbeing strategies. This is important for council-run centres and provides a competitive edge for leisure trusts bidding to run local authority centres.

Innerva Logo

Reach Wellness

Reach Wellness specialises in innovative niche products to supplement standard fitness equipment.

Established in 2003 to provide innovative world class equipment to the fitness and wellness industry, we actually have more than 30 years’ experience in developing and establishing leading brands, and together with a global network and reach, we are ideally positioned to source cutting edge technology to provide a USP for your fitness facility.

Whilst we supply standard fitness equipment (including cardiovascular, resistance and free weights) from all the major manufacturers, we specialise in innovative niche products that will supplement and complement existing equipment.

Reach Wellness is the exclusive distributor for UK and Ireland for FIVE Concept (mobilisation and movement preparation), SensoPro (balance and co-ordination) and Solid Infinity System (wall-mounted functional training).

We also provide the following services:

  • Planning – takings care of your order from the planning and preparation phase through to logistics and coordination for delivery and installation.
  • Service – our installation engineers ensure our equipment is delivered, assembled and installed to our exacting standards to meet your deadline.
  • Support – ongoing support for servicing and maintenance.
  • Education – on-site education and training for staff to ensure members enjoy the full benefit of our equipment.
Reach Wellness Logo

The Great Outdoor

The Great Outdoor Gym Company creates and activates outdoor fitness and activity spaces.

Our solutions include outdoor gym packages, bespoke gym designs along with activation services, programmes, a digital content platform and virtual activator screens.

Since 2007, The Great Outdoor Gym Company (TGO) has been pioneering outdoor fitness equipment, safety standards, and technology. Community health and sustainability are at the core of our business, and why we do what we do.

From installing for councils and schools nationwide, to having a TGO tree planted by the Prime Minister, to taking part in world events like the London Olympics, COP21 (Paris) and COP22 (Marrakech), where UNIDO’s Director General opened our legacy TGO Energy Gym – we are always grateful for challenges of all shapes and sizes.

By doing the right thing, we’ve found so many excellent partners to work with worldwide, who share our vision for a healthier, happier, and greener world. We have installed over 2000 gyms worldwide.

We are proud to support GM Active, a fellow pioneer.

The Great Outdoor Company Logo

Thank you to our existing Strategic Partners

Future Fit for Business

Future Fit for Business is the UK’s most trusted name in the provision of learning and development services.

They currently work with a number of employer partners in both the public and private sector, helping them to develop and empower their workforces.

Their aim is to empower workforces to deliver positive impacts to their wider communities through the provision of bespoke world-class learning and development solutions.

Visit website

Future Fit Logo

Cornerstone Design & Marketing

Cornerstone Design and Marketing is a full service agency with extensive leisure, health and pharmaceutical industry experience.

We have been a trusted and reputable marketing agency partner to the leisure industry for many years.

We work alongside a growing number of leisure trusts and fitness providers, developing strong, results-driven marketing strategies which allow our clients to compete with national competitors at a local or regional level.

We focus on meaningful engagement with audiences which is devised not only to increase membership but also aimed at that all-important member retention and long-term loyalty.

Leisure is a sector we’ve matured with as an agency and, essentially, it’s one that we truly value for the hugely significant role it plays in our communities and society as a whole.

Commercially conscious, we’re equally connected to communities and health outcomes, carefully balancing the two to help with the delivery of healthier, more active and fulfilling audience lifestyles while simultaneously achieving healthier business outcomes and stability for clients.

We’re an ethical, highly reputable, agency with a multi-discipline team – growing at around 30% YOY – offering expertise and creativity within the fileds of:

  • Marketing strategy
  • Graphic design
  • Digital
  • PR
  • Web development
  • Print production.

These services are key to implementing a comprehensive and well-considered marketing and communications strategy or campaign and we synchronise all or a selection of those disciplines depending on the brief.

Our achievements aren’t just honed from experience and insight. Cornerstone is built around outstanding results, recommendations and much-valued good relationships – achievements we’re very, very proud of.

We specialise in results-driven B2B and B2C campaigns and marketing support for clients and we have an excellent track record in providing transformational strategic marketing and creative campaign expertise to our portfolio of regional and national organisations.

Visit website

Cornerstone Design and Marketing, GM Active Strategic Business Partner


Founded in 1983, Technogym is a world leader brand in fitness, wellness, sport and health. Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training contents for both professional and home use. Thanks to the open Mywellness CRM Platform people can connect to their personal training experience anywhere, both on Technogym equipment and mobile devices. Operators can engage and interact with users anywhere, improving the customer journey, business efficiency and results by gaining a holistic understanding of individual needs, interests, habits and human performance. 

With over 2,500 employees Technogym is present in over 100 countries. More than 85,000 Wellness centers and 400,000 private homes in the world are equipped with Technogym. Technogym has been appointed Official Supplier to the Paris 2024 Olympics for the ninth time, after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016, Pyeongchang 2018 and Tokyo 2020.

Technogym’s end-to-end wellness solution includes consultation, training and certification, marketing support, interior design, installation and maintenance, technical support, warranty and service contracts, and financial solutions.

Visit website

TechnoGym Logo

Berkeley Insurance Group

As one of the UK’s largest independent Chartered Insurance Brokers we can advise on all aspects of cover that will protect your assets, liabilities, trustees, volunteers, supporters, participants and activities against the risks your trust will face on a daily basis.

What makes us different is that we are owned by the people who run the business. This brings real advantages in what we can do for you

Our team of leisure experts have experience of placing insurance cover for over 400 leisure locations  , allowing each trust the opportunity to tailor cover to suit their demands and needs. This means you only pay for the cover you need ensuring the pricing is competitive and the cover relevant.

We can provide cover for single leisure centres or multiple locations, from 5 staff to a workforce of 500, revenues from £50,000 to £250m.  We provide our service, skills and sector knowledge to Leisure Trusts of all sizes.

If you offer zip wiring, have gorge walkers navigating a rocky stream or perhaps do something simple like badminton or swimming, all these activities carry an element of risk in them and it’s important for you to have the right level of protection in place if something goes wrong. We also understand that from time to time things change – our policies are flexible and can adapt to almost any change you advise us of.

We work with a market-leading panel of insurers and the products we offer are adapted to your trust’s individual requirements. We can also support with tailored risk management workshops that are informative, punchy and engaging, but with important messages delivered.

Of course, we appreciate that you buy insurance to help when things go wrong and that is why as well as providing expert advice and experience placing insurance, we prioritise our claims service to ensure we deliver when you need it most. We will allocate an experienced Claim Handler to manage  your claim from the moment of reporting right through to settlement. Your Account Manager will also provide regular updates to you giving you reliable data on how your claims experience is looking to help ensure there are no surprises at renewal.

By giving you access to people who can make decisions, we are able to respond quickly to our clients’ changing insurance needs and make the most of opportunities. We can focus on the longer term, making our service better and our relationships stronger

Over the years we have invested in building some of the best teams in the insurance market and attracting real talent to our business.

All of this ensures we provide you with the right insurance at the right price – backed up with a great service.

But just because something is good, doesn’t mean that we won’t keep working to make it better.

Visit website

Berkeley Insurance Group logo

Interested in working with us?

We are actively seeking new partners, opportunities for collaboration and innovative ways of working.  We can’t do this alone. If our plans, purpose and intent chime with you, please do connect with us and be part of our transformational movement.